Under the tutelage of popular streamer Adin Ross, Brand Risk has started to pick up steam and has crafted itself an audience. However, not everyone is a fan of the bizarre combat sports promotion.
Brand Risk is an influencer-led crossover fighting establishment featuring some of the most famous and viral celebrities. The organization leans into the controversy and platforms unusual characters that others would often avoid, as its company name suggests. Any entity comfortable with showcasing public figures and internet personalities in the ring will always have to fend off criticism from the outside world, and Brand Risk Promotions is no different.
Among those not impressed with the company and what it stands for is UFC middleweight champion Sean Strickland.
“I’ve never been a part of anything so shameful in my life and I hate myself,” Strickland said after leaving the Brand Risk event. “I feel like less of a man after being here. Oh, god. Why did I agree to this?”
Sean Strickland was invited as a guest to the show and spent some time on commentary during the strange matchups on display.
Partway through the event, which featured well-known musician Ray J and former NFL quarterback Johnny Manziel, Strickland had seen enough and stormed out. Shortly after his exit, the 35-year-old publicly expressed his regret for attending.
“I had to get the f*** out of there, man,” Strickland continued. “I like Adin, but I’m like sick to my f***ing stomach. That is f***ed up. This is the most f***ed up thing I’ve ever witnessed in my f***ing life. I’m ready to go home and look myself in the mirror after. I’ve never done anything so shameful in my life, being a part of this.”
“Sorry, guys. Was just trying to say hi to a friend. Next thing you know, your dignity is gone.”